Yunada, Susilawati. Analisis Brand Switching Model Markov Chain Konsumen Rumah Sakit Pemerintah ke Rumah Sakit Swasta diKota Bandar Lampung. KALIANDA HALOK GAGAS [Internet]. 2023 Apr. 29 [cited 2026 Oct. 30];6(1):88-100. Available from: https://ojs.umkal.ac.id/index.php/halokgagas/article/view/68